Learn How BNI Can Be Your Best Marketing Tool

BNI Northern California connects business professionals across Redding, Eureka, Chico, the Sierra foothills, and the communities in between. With hundreds of members passing millions of dollars in closed business every year, BNI Northern CA is where serious professionals go to grow. If you're ready to stop competing for attention and start building a network that works as hard as you do, there's a seat at the table for you.

Visit and Join a BNI Northern California Chapter

How to join BNI Northern California Member Application

BY THE NUMBERS - BNI Statistics World Wide

9851
Chapters

275K
Members

11.9M
Member Referrals

$18.9B
Member Generated Business

9900
Chapters

270K
Members

11.2M
Member Referrals

$15.9B
Member Generated Business

First Time Visitors

We're so glad you're here! The best way to find out about BNI is to visit a chapter. Not only will you meet some great professionals, but you'll get to see BNI in action. Click here to find out more about how to visit. You may also complete the form on this page.

Attend a meeting and see why BNI is the world's largest business networking and referral organization.

What is Givers Gain^®?

At the heart of BNI is a simple but powerful philosophy called Givers Gain^®.

When you commit to helping others succeed, they're naturally motivated to help you succeed in return. It's not a transaction, it's a culture. BNI members invest in each other's businesses, build real trust, and turn a weekly meeting into a long-term growth engine.

BNI Works

In 2025 members of the BNI Northern California region reported income of $16 million in new business!

The members of BNI worldwide passed over 17.1 million referrals which resulted in more than $27.1 billion in business.

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WHY BNI?

BNI (Business Network International) Northern California's purpose is to help businesses, large and small, grow their business and make more money!

BNI is not only the world's largest business networking and referral organization, but its culture, which is built upon the philosophy of Givers Gain^®, is unique. This is a culture of caring about giving business, professional development and building consistent, proactive and reciprocal business relationships. BNI helps members develop a structured, positive, and professional referral marketing program which provides them opportunities to:

Gain new business.
Receive business education.
Improve business networking skills with positive business people.
Speak about business before an audience of positive, like-minded business people.
Develop business relationships and create a group of trusted advisors.
Network and communicate with more than 355,000 members in over 78 countries.

BNI Northern California region is actively building business referral and networking groups in Butte, Colusa, Del Norte, Glenn, Humboldt, Lake, Lassen, Mendocino, Modoc, Nevada, Plumas, Shasta, Siskiyou, Sierra, Sutter, Tehama, Trinity and Yuba counties. Click here for information about our chapters.

More Information. The best way to find out about BNI is to visit a chapter. Please call (707) 780-8118, click here to send an email or complete the form below for assistance with visiting and/or joining a BNI Northern California chapter.